Online Advertising:

Gold & Silver:

These options will allow users to see your banner advertisement every time they use our website. Benefits include:
  • Feature Page Listing – above other listings according to advertising level
  • Full color company logo or image of your choice next to your free listing(s)
  • 75-word description of your services and amenities next to your free listing(s)
  • Company slogan or tagline
  • Your email address and website links
  • Complete list of the services you provide
  • Google Maps directions
  • Social media icons
  • Ability to update your information throughout the year

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Gold Package:

$1,500 annually/$1,000 for Senior Resources print advertisers

This option includes a banner ad on the home page or a selected county or classification. There is only room for one banner on each county page and one banner for classification on our site. It’s a great way to be seen as the premier service provider for a certain classification or county.

If you choose the classification banner, it will show up each time a user searches for that type of service. If you choose a county banner, it will show up each time a user searches for any type of service in that county. You also receive the right of first refusal for placement of ads on the home page, county or classification banners at renewal time.

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Silver Package:

$900 annually/$600 for Senior Resources print advertisers This option includes a 75-word description and link to your website. See additional Silver benefits above.

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Print Advertising:

  • Most comprehensive directories available
  • Complete with all providers included at no charge
  • Accurate information is verified and updated annually
  • Distributed free throughout the community to professionals who work with older adults.  Distribution sites include ADRC’s, hospitals, senior housing sites, skilled nursing facilities, assisted living facilities, senior centers, libraries, etc.

Choose from one of our five print directories:

Northeast Wisconsin Directory of Services for Older Adults
Covers Brown, Calumet, Door, Fond du Lac, Green Lake, Kewaunee, Manitowoc, Marinette, Marquette, Oconto, Outagamie, Shawano, Sheboygan, Waupaca, Waushara and Winnebago counties.

Quantity printed: 30,000

Greater Milwaukee Area Health Care Guide for Older Adults
Covers Milwaukee, Ozaukee, Washington and Waukesha counties.

Quantity Printed: 30,000

South Central Wisconsin Directory of Services for Older Adults
Covers Columbia, Dane, Dodge, Grant, Green, Iowa, Jefferson, Juneau, Lafayette, Richland, Rock and Sauk counties.

Quantity Printed: 30,000

Greater Milwaukee Area Senior Housing Options
Covers Milwaukee, Ozaukee, Washington and Waukesha counties.

Quantity Printed: 35,000

Southeast Wisconsin Directory of Services for Older Adults
Covers Kenosha, Racine and Walworth counties.

Quantity Printed: 20,000

Print ad sizes:

  • Covers or four color inserts
    • 7 1/2 x 10
  • Full page
    • 7 ¼ x 9 ¾
  • Three-quarter page
    • 7 ¼ x 7 ¼
  • Half page
    • 7 ¼ x 4 3/4
  • One-third page
    • 4 ¾ x 4 ¾
  • One-fourth page
    • 7 ¼ x 2 ¼
  • One-sixth page
    • 2 ¼ x 4 ¾

Print ad specifications

Acceptable software: Quark 6.5, InDesign CS2, Photoshop CS2, Illustrator CS2 and MSWord

  1. Supplying fonts
  2. Mac-based fonts are preferred
  3. Please send both screen and printer fonts
  4. We are limited to the Adobe font library
  5. Turn fonts to outlines when supplying .eps or .pdf, print ready files

Supplying art

  1. Minimum 300 resolution; prefer 350
  2. Scanning preprinted materials not recommended
  3. Bleed: One-quarter inch bleed on the cover and 4/C insert (sheetfed) and 3/16-inch on the balance of the body (web).

Preferred file formats

  1. All major formats are accepted.
  2. Most common formats: .pdf, .eps, .jpg and .tif
  3. Cannot work with .pub files
  4. Save all files in the highest resolution settings available
  5. Art pulled as website graphics are not acceptable

In general:

To double check your ad submission for proper color breaks, please print out separations for all 2/C ads. Your two plates should be 100% K and PMS 347 C. Watch for RGB and CMYK logos and images.

We try to remain as flexible as possible and accept files created from other applications. We are always happy to preflight a file for you to see if it is print worthy.

Supplying proofs:

We recommend supplying color proofs for all four color process ads so we understand your expectations on press.

Production contact info:

Joe Lauerman
Email ads to: [email protected]
Phone: 262-370-8337
Fax:      262-253-0903

For additional information about advertising please contact:

Gary Knippen
President
PO Box 285
Germantown, WI 53022

Phone: 262-253-0901
Fax:      262-253-0903
[email protected]

Contact Us To Get Started

Advertise with us!

Advertise with us online or in one of our five print directories!

  • Make your services stand out
  • Tell your potential customers why you are unique
  • Provide more information than just a free listing
  • Help your customers find YOU

Target your market with our online and print advertising options! Older adults, their families and professionals will be able to learn more about the services you provide.